Take note that ByteDance permits marketers to target TikTok advertisements to buyers aged thirteen and above by way of its promoting instruments, but these instruments only clearly show viewers data for people aged 18 and higher than.
Go international: see how Hong Kong’s latest “condition of digital” compares with connectivity in other nations around the world by reading our flagship Digital 2024 World Overview Report, which incorporates countless slides of world digital data, and our in-depth analysis of what these figures may well signify in your case.
As we observed in the Fb segment previously mentioned however, changes in the viewers achieve figures printed in Meta’s advert setting up tools will not automatically correlate with Total alterations in its platforms’ Energetic person bases.
Nonetheless, you should Be aware that the figures printed in X’s planning equipment seem like liable to significant fluctuation – even above quick amounts of time – and these anomalies may influence the reliability and representativeness of this change data.
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“Approximated viewers sizing just isn't a proxy for month to month or every day Energetic users, or for engagement. Estimates aren’t meant to match population, census estimates or other sources, and may differ dependant upon things including what number of accounts across Meta systems an individual has, the quantity of short term visitors are in a specific geographic location in a presented time, here and Meta person-documented demographics.”
However, Observe that LinkedIn’s advertising and marketing instruments publish audience attain data depending on complete registered customers, rather then the month-to-month Energetic customers that variety The premise in the advertisement access figures printed by most other social media platforms.
Nonetheless, for the reason that LinkedIn’s ad audience figures are based upon whole registered associates instead of monthly active end users, it’s unclear regardless of whether these developments could possibly mirror alterations in active LinkedIn use far too.
You’ll also obtain the complete Digital 2024 report for Hong Kong within the “full report” section down below, but we’ll start out by looking for the necessary headline figures for Hong Kong this yr.
However, it’s crucial that you anxiety that these advertising and marketing reach figures will not represent regular monthly Lively person figures, and there may be meaningful distinctions between the scale of Snapchat’s ad viewers and its total Energetic consumer foundation.
▶ Seeking a lot more Instagram stats? Click the link to check out our in-depth Instagram data For each and every region on the planet.
The 1st released figures are termed "progress estimates". The advance estimates consist of the true progress of Over-all GDP and its big expenditure factors. When more data turn into out there, the advance estimates might be revised.
Just just before we get towards the full report, here are some recommendations for further more examining, that will deliver additional context for our full set of Digital 2024 figures for Hong Kong:
However, Take note that many people around the world take advantage of multiple cell connection – as an example, they may have a single link for personal use, and An additional a person for work – so it’s not unusual for cellular relationship figures to drastically exceed figures for total population.